About Us

Pierce Insurance is built on
servant leadership and innovation.

Our Heritage


Lonnie & Wanda Pierce

Our original founders in 1955, Lonnie and Wanda Pierce were pioneers in the employee benefits arena. Their legacy and vision guide us today.

Empower our client employers by:

  • Structuring benefits that attract and retain a talented, skilled workforce
  • Reducing administration time and costs

Strengthen our clients’ employees by:

  • Providing highly competitive supplemental benefits designed to promote their emotional, physical, and financial well-being.
  • Advocating for employees as they navigate their benefits

2nd Generation Leadership


Lonnie T. Pierce, III
President & CEO

Lonnie earned his BA in Economics at East Carolina University. His entire career of 35 years has been dedicated to employee benefits. Lonnie has 29 years of experience in designing proprietary plans and implementing products for large employer groups. He is responsible for our strategic business activities and our operations encompassing business development, negotiating contracts, and designing and implementing products and services. Licenses: Life, Health and Long-term Care/Medicare Supplement.

Patricia Pierce Combs
Vice President & CFO

Patricia attended East Carolina University and Atlantic Christian College majoring in Business Administration and Human Service. She has devoted over 40 years of her career to customer advocacy in employee benefits. She sets the standard for the agency. Under her direction, the administrative staff exudes commitment to our clients. Patricia is responsible for corporate finance, administration, asset management, strategic planning, network infrastructure, as well as customer advocacy. Licenses: Life, Health and Long-term Care/Medicare Supplement.


  • 1956 Implemented 1st supplemental benefits in N.C. State Government: John Umstead Hospital – Cancer, Life and Disability
  • 1960’s Designed and implemented programs that wrapped around the State Disability Program
  • 1980’s Our parents, Lonnie and Wanda Pierce, were responsible for initiating GS_58_31_60, allowing competitive selection of voluntary payroll deductions
  • 1984 Introduced the 1st Voluntary Dental Plan to the State of North Carolina
    • UNC-Chapel Hill
    • NC State University
    • UNC Wilmington and others
  • 1999 Awarded the 1st statewide Vision program through NC Flex
  • 2001 1st to implement Section 125 programs in NC Community Colleges. One of the 1st to participate was Lenoir Community College.
  • 2005 Awarded the 1st statewide Life Insurance and Cancer programs through NC Flex. The same plans are still in effect.
  • 2006 Awarded by Diversity Business Top 50 Privately Held Businesses
  • 2011 Awarded Broker/Consultant Contract with NC Retirement Systems
  • 2018 Top 100 Woman-Owned Business in North Carolina
  • 2019 Pierce Insurance with NC State Treasurer Folwell renegotiated the NC Retirement Systems dental, vision, and ID theft contracts resulting in nearly $3 million in premium savings for NC retirees over two years.
  • 2019 Granted a Cooperative Procurement Contract via the Virginia Public Procurement Act §2.2-4304 (VPPA)
  • 2019 Pierce Insurance was selected by National Benefit Partners to represent Benefits That Benefit Children’s voluntary products and services.
  • 2020 In response to COVID-19, Pierce Insurance with NC State Treasurer Folwell negotiated a one-time dental premium refund for NC retirees.
  • 2022 Pierce Insurance has grown to serve over 800,000 policies in force.

A Few Clients We Serve

Pierce Insurance is committed to making smart decisions to manage our environmental impact responsibly.

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