Pierce Insurance: Your Source for Benefit Solutions Since 1955.
Learn About Pierce Insurance  



We are a family-owned company founded in 1955. Lonnie and Wanda Pierce were pioneers in the employee benefit arena. Our very first client in 1955 is still with us today, even as we have grown to service over 500,000 in-force policies. The Board of Directors of OMNIKAL takes pleasure in awarding Pierce Insurance Agency, Inc., in recognition of demonstrated leadership, entrepreneurship and outstanding community service over the years:
  • 2017: Top 100 diversity businesses in North Carolina
  • 2017: Top 100 female owned businesses in North Carolina
  • 2017: Top 100 privately-held businesses in North Carolina

Our focus is to provide a customized and complete suite of innovative products to our diverse customer base. This has been our hallmark of success since 1955.




Our dedicated team possesses more than 500 years of combined experience and is with you every step of the way. We start by tailoring a program to the needs of both the employer and employee. Once the program is chosen, we implement the program smoothly while utilizing our comprehensive communication strategy. This strategy begins with the art of negotiation, preparing RFPs, and offering a variety of funding options, enrollment options, and communication solutions that fit your unique needs.

Pierce Insurance 50+ Insurance Specialist goal is to provide cost effective insurance solutions for the mature US Market, a market too often ignored.  We currently serve over 157,000 individuals age 50 and over in the US.  Programs are available on a direct basis and last a lifetime.


We are committed to being your one-stop or only source for benefit solutions by:

  • Providing superior service to our policyholders, employers, partner vendors, and our employees through a servant leadership mindset
  • Consistently delivering industry-leading insurance products, technology, and services at competitive prices

Pierce Insurance will be the leading provider, trusted advocate and 1st choice for voluntary benefits programs offered through the workplace to employees, retirees and their families.

Pierce Insurance will provide a range of innovative, quality and affordable insurances for the 50+ market in the US, whether they are working or not, pensioners or self-funded retirees.

  • First priority: to provide outstanding service with compassion, guidance and courtesy
  • Dedicated to provide quality insurance products and services at competitive prices
  • Dedicated to innovative technology to better serve our policyholders and employers
  • Passionate to continually strive for excellence
  • Accountable for our actions
  • Provide an enriching and rewarding workplace for our employees and benefit counselors
  • Committed to high standards, a code-of-ethics and integrity with a servant’s heart





Lonnie Pierce, CEO
Patricia Pierce-Combs, CFO
Vivian Pierce-Flynn, CMO

As a family owned business we have built upon each other’s strengths to build a company that honors our clients through servant leadership since 1955. Lonnie is responsible for managing our company’s strategic business activities, operations management, negotiating contracts, designing and implementing benefit programs, and staying abreast of the changing market. Patricia oversees and directs the corporate finance and administration, asset management, strategic planning, and network infrastructure. Vivian’s role as creative marketing director strategically positions our agency in the forefront with innovative website designs, employer/employee/retiree enrollment materials, and benefit fair and trade show presentations.

Sales Team

Sales Team

Key Account Manager, Velma Greenlee
Sales Director, Bob Driver
Region Managers; Benefit Counselors

This team organizes each client’s monthly and annual open enrollments. They gather pre-enrollment and post enrollment paperwork, and supervise each open enrollment from start to finish. They also serve as the main point of contact for each of their assigned accounts for all levels of plan administration, benefit explanation, benefit enrollment, and customer service. This team covers all 100 counties in North Carolina as well as neighboring states. They are the liaison and public relation arm between the client, customer, and vendor.

Call Center Benefit Representatives

Call Center Benefit Representatives

Licensed Agents

Pierce Insurance’s call center is a dynamic enrollment and customer-care service center. Our team services over 500,000 in-force policies for employees and retirees. As licensed agents, our call center Benefit Representatives are dedicated to providing easy enrollment, knowledgeable assistance, impeccable customer service, and high quality claims assistance. With over 100 years of combined experience our team’s quality, professionalism, knowledge, and high ethical standards are the driving force in serving your needs.

Administrative Staff

Administrative Staff

Office Manager, Customer Service,
RFP Coordinator, Planning, IT,
R&D, Data Management

Our Administrative Staff serves as the nucleus to our company. Their key responsibilities are: customer service, claims assistance, planning and coordinating benefit enrollments, researching and developing content for RFP’s, billing reconciliation, data processing, data reporting, and server / network administration.


Click here to view our organizational chart. 

Pierce Organizational Chart




Thank you so much for your assistance, Emily, and even more so for your prayers.  In a world in which common courtesy appears to have died, it is so inspiring to know that there are customer specialists like you who truly want to help their clients.  May God bless you.

-Carla, Employee 

Pierce Insurance Agency recently became our exclusive insurance broker, providing Life, Disability, Vision, Critical Illness and Accidental benefits.  Our initial enrollment was a huge success and participation in these benefits increased by 64%. Pierce Insurance Agency aided in the increased participation by hosting group educational sessions to explain what product and services they offered prior to registration, scheduling one on one meetings with benefit counselors (that 100% of our employees took advantage of), and assisting with enrollment.  Their customer service skills have been amazing and on point.  They really know how to work as a team. The Town of Farmville would certainly recommend Pierce Insurance Agency.

-Cindy V. Thomas, HR Officer & Assistant to the Town Manager 
Town of Farmville, NC  1.31.17

Jennifer has been absolutely tremendous.  
Jennifer has been absolutely tremendous.  She has been very helpful, she has called me back numerous times, giving me information I had asked for.  I am thrilled that my Retirement System and Pierce Insurance has such dedicated, hard working employees. Makes me feel good about the selection North Carolina made in hiring your company.  I would like to say thumbs up to Jennifer Carey!  She has been absolutely terrific (caring and concerned)!

-Debbie, NC Retiree 

I must formally recognize the very knowledgeable Mr. Dave Gerrish in the Accident Section and Terrance in the Vision/Dental Section for their competency, professionalism, courteousness, patience and motivational communication skills that put my mind to ease and made me so comfortable and assured. Thank you!

-Cleon, NC Retiree 

But most of all, the distinctive eminence, I am most grateful of and can’t stress enough, was Mr. Mitchell’s politeness and excellent customer service that I am sure personifies the embodiment you inspire all your employees to exhibit.  Additionally, you never know what a person is going through, especially the service your company provides.  It was calming to hear his sincere expertise and genuine concern that led me to write this letter.  Lastly, I don’t know what kind of day he had either.  A customer(s) could have been rude to him, and he could have taken it out on me, BUT HE DID NOT!  You should be extremely pleased with an employee such as Mr. Mitchell.  Therefore, it is with sincere appreciation that I, Gwen, a wife, mother, daughter, sister with life’s challenges say thank you Mr. Mitchell for your excellent customer service!  God Bless You!

City of Greenville, NC, 10.27.16

I have had the privilege of working with Pierce Insurance for the past 40 years. What I like most is that they are dependable, sincere, customer friendly, and always provide the best products.

Robert L. Kornegay
Retired HR Director, Cherry Hospital

I just wanted to thank you for being so helpful when I made the phone call, I really did not expect for someone to be so sweet and nice as you were.  Wish all of my phone calls were so pleasant.

NC Retiree

Mr. Pierce, I am a retired 36 year employee… Now I have been dealing with breast cancer. Elaine has been so helpful and supportive in getting my claim started. You are blessed to have her as she reflects your business. She is gracious and has helped me during this tough time for me. Go Elaine!


I wanted to write and tell you personally what a wonderful and helpful staff you have. Everyone I have talked with was so helpful and courteous. I wish all companies had staff like yours.

North Carolina Retirement Systems

Your company (and agent Bob Driver) provides outstanding service and products which has enabled employees to make the right choice and feel confident that they and their loved ones are adequately covered.  I highly recommend Pierce Insurance to all state agencies.”

Dean Tolson
Dare County Clerk of Superior Court 5.28.15

Michael Gibson has a way of making people feel comfortable because of his professionalism, knowledgeable explanation of benefits and his warm personality.

Darlene Jackson
NC Justice Academy, 7.24.14

Velma is clear, concise and thorough in her explanation of benefits whether she is speaking to a large group or speaking directly to an employee one on one.  Our HR staff and our employees are very satisfied with Pierce Insurance and would recommend Pierce Insurance without hesitation.

Bernadette Dove, Director of HR
Johnston Community College, 5.28.15

Thank you for the fine work of your staff. This morning I called your office and spoke to Elaine and Evan.  Both were very pleasant and helpful.  I was somewhat confused about what I needed and have a phobia about dealing with insurance needs.  Your staff made my Monday morning much more pleasant than expected.

Fran, retiree, 8.26.13

Pierce Insurance has completely supported their products beginning with the educating our employees, to pre-registration to 1 on 1 meetings with their agents, through enrollment and customer service support with their call center. Our employees are very satisfied with Pierce Insurance customer service and ease of advocacy.

Frank Salvato, HR Generalist
City of Greenville, 5.27.15

Velma is very efficient in resolving employee issues and has a quick turnaround time of less than 3 days with an answer.

Connie Blankenship, Benefits Manager
Department of Agriculture, 5.29.15

You’d be proud of your staff (Jack and Velma) and how they presented “Life Insurance 101” in a way that engaged the attendees.

Russ Eubanks, HR Manager
NC Judicial System, 7.11.13

Terri, thank you so much for being so kind to me when I called about my insurance.  You have a gift of knowing how to make others feel as though they are the most special person alive.  I needed someone to care!  You are my angel that God sent.

Sandra, employee, 1.16.16

I have worked for the Judicial System since June 1999, and currently have eight (8) life insurance policies with your company.  It has always been so nice to work with your employees, especially Linda.  She is so knowledgeable, and takes the time to listen, and does not make you feel like an idiot even though you sometimes feel like you are.  I had major changes in 2012, as I lost my husband.  Linda was there to walk me through the process of making the necessary changes needed at that point.  I just recently remarried and called to make some changes and could not believe that she was still with your company, and once again she walked me through the process and provided me with the necessary forms to complete my changes.  She has not changed one bit.  It is so refreshing to work with her and know that excellent customer services still exist!

Tammy Hall, Judicial Assistant for the Superior Court Judges 
Iredell County, 7.19.16